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Designed for Loc'd Hair

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Have questions about cultivating your perfect locs or navigating your loc journey? Reach out using methods below, we will get back to you with thoughtful, personalized guidance.

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Locs Loading Shampoo

$26.69 USD
$26.69 USD
Sale Sold out

Our locs loading shampoo is a clarifying shampoo and moisturizing formula - designed to encourage the natural loc'ing process while maintaining optimal hair and scalp health.    Infused with nourishing ingredients like Apple Cider Vinegar, Spiruli... read more

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Seen in Forbes

As seen in Allure Magazine

Featured in BeautyCon

Featured in ESSENCE

Seen in Forbes

As seen in Allure Magazine

Featured in BeautyCon

Featured in ESSENCE

Seen in Forbes

As seen in Allure Magazine

Featured in BeautyCon

Featured in ESSENCE

Seen in Forbes

As seen in Allure Magazine

Featured in BeautyCon

Featured in ESSENCE

Seen in Forbes

As seen in Allure Magazine

Featured in BeautyCon

Featured in ESSENCE

Seen in Forbes

As seen in Allure Magazine

Featured in BeautyCon

Featured in ESSENCE

Seen in Forbes

As seen in Allure Magazine

Featured in BeautyCon

Featured in ESSENCE

Seen in Forbes

As seen in Allure Magazine

Featured in BeautyCon

Featured in ESSENCE

Seen in Forbes

As seen in Allure Magazine

Featured in BeautyCon

Featured in ESSENCE

Seen in Forbes

As seen in Allure Magazine

Featured in BeautyCon

Featured in ESSENCE
★★★★★ Loved by loc’d customers nationwide

Testimonials

“Finally, a shampoo that absorbs into my locs. My hair felt clean after one wash — no residue.”

- Verified customer, 7 years loc’d

“No buildup. No dryness. Just clean, happy locs. My scalp feels soothed and refreshed between washes.”

- Verified customer

“After the first use, there was absolutely no buildup. My hair and scalp felt clean and fresh - this is now my one and only shampoo.”

- Verified customer

"I didn't realize how much I missed combing my hair until I got my loc comb! I don't leave home without it.
- Verified customer

Rooted in culture, guided by respect, and backed by science. Our products are intentionally developed—by a chemist—for the unique structure, needs, and lived experience of the loc'd community.

From recycled and recyclable materials to purposeful giving, every choice is made with care. We proudly support initiatives like tree planting, perinatal health equity, and underserved communities - because beauty should give back.

Lightweight, residue-free formulas that leave hair feeling clean, soft, and free; so your locs can move naturally, flow effortlessly, and truly feel like blow-in-the-wind hair.

Crafted with intention and care, our approach to luxury is rooted in purpose - because beauty should give back.