Laverne Amara, founder of NVLX Labs, with her long locs
Designed by a certified loctician. Formulated by a chemist.

Your Locs, Elevated.

Clean, water-soluble care for every stage of your loc journey.

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As featured in·Vogue·Forbes·Essence·Oprah Daily

Clean Haircare

Designed for Loc'd Hair

Start Clean

Every loc routine begins with a clean foundation. Our water-soluble shampoo rinses clean, so nothing is left behind in your locs.

★★★★★ Loved by loc’d customers nationwide

Testimonials

Natural ingredients for loc care: aloe vera, spirulina, calendula, lime and oil

“Finally, a shampoo that absorbs into my locs. My hair felt clean after one wash — no residue.”

- Verified customer, 7 years loc’d

Woman with red-toned locs

“No buildup. No dryness. Just clean, happy locs. My scalp feels soothed and refreshed between washes.”

- Verified customer

NVLX Labs loc combs and haircare products on display

“After the first use, there was absolutely no buildup. My hair and scalp felt clean and fresh - this is now my one and only shampoo.”

- Verified customer

Woman combing her locs with an NVLX Labs loc comb

“I didn’t realize how much I missed combing my hair until I got my loc comb! I don’t leave home without it.”

- Verified customer

Woman with a loc updo, seen from behind

Where culture meets chemistry. Rooted in culture and guided by respect, our products are intentionally developed—by a chemist—for the unique structure, needs, and lived experience of the loc'd community.

Rows of plants growing in a greenhouse

From recycled and recyclable materials to purposeful giving, every choice is made with care. We proudly support initiatives like tree planting, perinatal health equity, and underserved communities - because beauty should give back.

Hands cupping clear running water

Lightweight, residue-free formulas that leave hair feeling clean, soft, and free; so your locs can move naturally, flow effortlessly, and truly feel like blow-in-the-wind hair.

Two friends laughing together on a beach

Crafted with intention and care, our approach to luxury is rooted in purpose - because beauty should give back.

Coconut Oil — Nourishes & strengthens locs
Argan Oil — Adds shine & fights frizz
Rosemary Essential Oil — Refreshes and stimulates the scalp, with a clean, herbal scent
Aloe Vera — Soothes & hydrates the scalp
Biotin (Vitamin B7) — Helps condition for strong, healthy hair
Hyaluronic Acid — Deep moisture retention
Sea Kelp — Mineral-rich scalp nourishment
Apple Cider Vinegar — Balances pH & helps remove buildup