ABOUT OUR FOUNDER

Born in New York and rooted in passion for natural hair care, Laverne Amara—widely known as NoVa Locs (Northern Virginia Locs)—is a dedicated entrepreneur, certified loctician, and advocate for the natural hair community.

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Featured in Forbes and BeautyCon, Laverne has become a trusted voice in the industry, combining her expertise with a commitment to empowering others. As an avid traveler, she connects with women and girls across the African Diaspora, fostering conversations about embracing natural beauty and creating pathways to achieve personal and professional success.